Marketing is the most challenging after starting a business. If we miss developing the marketing strategy, we fail very harder. I read many books and articles but the old yet powerful strategy I loved the most is 4P. P1.Product P2.Price P3.Place P4.Promotion More on this plan can be from WikiPedia , This blog covers my … Continue reading How I Improved My marketing In One Easy Lesson
This morning I got a new book titled "Brand Called You" and stuck at the point where the conventional wisdom is compared with the personal branding. This is the same thing that I always say that we need to do something different than our competitor does. Following is the snippet from the book. "Conventional wisdom … Continue reading Conventional Wisdom v/s Personal Branding
Last weekend I researched more for the marketing and branding. What makes more impact Marketing or Branding? The answer is Branding. If you invest more in the branding you will get the indirect benefits to the marketing and this is going to be the long-term advantage. If we invest only on the marketing there is … Continue reading Marketing vs Branding
After the latest updates from the various search engines for the algorithm people started discussion about the death of SEO, but in reality, SEO is going to the new more complex level where people need to take care more about the branding and keep monitoring the posts regarding the brand to make sure that there … Continue reading Online Reputation Management is new SEO
This article with gives a highlight on selecting the best management approach for the startups. Many of the startups are facing to find the proper way to manage a team for the better results. The best way to manage a team is to go with the option of hybrid management, a combination of the micro … Continue reading Managing Too Much or Too Little?
Being entrepreneur is the most complex hat on your head when everyone around you is your boss. Yes, it is true that if you are a business owner you take your own decisions but what you are an entrepreneur you listen to everyone around you and implement the best solution that is useful to everyone. … Continue reading Take The Stress Out Of Entrepreneurship
Most startups and business fails due to the missing communication with the customers. If we want to grow more we need to keep the active communication with the customer. We need to go with time to time feedback with the existing and new customers. This will not only create the strong bond with the customer … Continue reading Conversations You Should Be Having With Customers